Freelance SEM Specialist

Blue Hour is seeking an experienced, detail-oriented Search Engine Marketing (SEM) Freelancer to support a one-off project creating and managing local Google Search campaigns across six locations. This role is ideal for a hands-on Google Ads specialist who can independently write ad copy, create audiences, launch campaigns, and create reports.

Contract Details

  • Contract Type: 1099

  • Expected Start Date: ASAP

  • Anticipated Hours: 5-15 hours ad hoc project

  • Rate: $40-50/hour based on experience and project scope

  • Location: Fully remote within the United States

  • Schedule: Must be able to complete the project before the end of October or first week in November

Project Scope

We are launching two new Google Search campaigns and need an SEM specialist who can ensure campaigns are properly structured, tracked, and reported on from day one.

  • Develop, build, and launch two Google Search campaigns:

    • Evergreen Search Campaign: Ongoing lead generation campaign supporting existing locations.

    • Go-to-Market Search Campaign: GTM campaign template and creation/launch for one specific newly opened location.

    • (Potential Future Work) Coming Soon Campaign Template: Audience and ad templates for “coming soon” locations

  • Conduct keyword research and provide campaign structuring recommendations

  • Write compelling, conversion-focused responsive search ads

  • Create audience and geo-targeting strategies based on individual salon locations and target markets

  • Implement campaign extensions and other Google Ads best practices

  • Ensure accurate conversion tracking is in place, including:

    • Google Ads conversion tracking

    • Google Analytics 4 (GA4) event tracking

    • Form submission and lead tracking verification

    • UTM parameter recommendations, where appropriate

  • Ensure proper tracking is implemented on client website for reporting

    • Provide pixels and implementation instructions for web manager to implement on Squarespace site

  • Troubleshoot and validate tracking implementation to ensure reporting accuracy

  • Create client-facing reporting dashboards and/or automated reports

    • Set up a weekly Google Ads performance report

    • (Preferred) Set up a weekly website performance report

  • Provide a live walk-through and deliver documentation outlining campaign structure and report

Required Experience & Skills

  • 4+ years of hands-on Google Ads experience managing Search campaigns

  • Experience working with multi-location businesses, coworking suites

  • Proven experience setting up and validating Google Ads and GA4 conversion tracking

  • Strong ad copywriting skills with a focus on lead generation

  • Experience creating reporting dashboards using Google Ads, GA4, and/or Looker Studio

  • Ability to work independently with minimal supervision

  • Strong analytical and problem-solving skills

  • Exceptional attention to detail and accuracy

  • Clear communication and reliable follow-through

Preferred Experience & Skills

  • Experience with salons, spas, other beauty/health service providors, or real estate-style lead generation campaigns

  • Experience setting up Looker Studio dashboards

  • Google Ads Certification

  • Application Process

  • Submit a resume, portfolio (optional for this role), and hourly rate using the form below.

  • We will conduct 1 Google Meet interview.

  • A paid test project may be requested.

  • The application will be closed on Friday, October 23, or after 100 applications have been received—whichever comes first.

Please note—I try to respond to everyone, but I am a team of one and sometimes receive an overwhelming number of applications. Please do not call to follow up on applications.

No agencies or recruiters.